In January 2019, I (Federica) set myself a seemingly simple goal: create a zero-waste bathroom.

Nacho, my partner, was all in. Together, we began our journey to understand what sustainability really means.

Together, we embraced a more conscious lifestyle, facing frustrations and seeing first hand the gaps in the sustainable market: a lack of accessibility and transparent information.

That’s what we set out to change.

We understood the difficulties that customers faced, but what about independent brands?

After talking with over 100+ sustainable brands, we learned how to best support them.

With a deep understanding of the pain points of the industry, we launched El Green Mall, onboarded our first brands, and welcomed conscious customers.

Striving for an evermore transparent and thorough process, we took the brand to its next evolution: UpHavin. Not alone of course, as we grew the team that could help take UpHavin to the next level.