There is no better way to feel good about yourself than having a high-quality and ethically made bikini. Express yourself through your body, your swimwear, and your beliefs. Picture it! Warm days, lake days, beach days, while wearing a stunning eco-friendly bikini or an original vegan swimsuit that will turn heads.

Why you should buy slow-fashion swimwear for this summer? To begin with, it will last you longer, you will not be causing damage to the environment by leaving microplastic in the water, and we are sure it will have a unique design that will match your personality.

Did you know that the average life of a non-sustainable bikini is about three months to a year? What about the fact that coral reefs lose precious energy trying to get rid of microplastic instead of focusing on their own growth? Also, the fashion industry is responsible for 20% of global wastewater. Every bit, counts!

If you are planning a summer in Europe and are on the hunt for some ethical swimwear brands for eco-conscious travelers, dive in and start the summer with sustainable swimwear and help stop pollution and waste.

Best European Sustainable Swimwear Brands

Away That Day

Away That Day is an eco-friendly swimwear brand ready to show you that sustainability can also be sexy with colorful and kinder-to-nature bikinis. This London-based eco-friendly swimwear brand designs and manufactures locally.  Showing a commitment to ethical production, all of their workers are paid above minimum wage.

Their stylish and sustainable swimsuits are made of Econyl®, an alternative to plastic made with recycled materials such as nylon scraps, and ghost fishing.  Through this process, Econyl® fiber supports the removal of marine debris from our ocean.

Wondering about their packaging? Away That Day products are packaged in a compostable & biodegradable bag made from corn starch. And if you want a bit extra… their swing tags and labels are made from recycled materials. Make a conscious shop with Away That Day. Be kind, be kinder-to nature!

Price: from $63
Best for: Triangle, Bandeau

Save The Wave

Meet Save The Wave, an ethical and sustainable swimwear and sportswear brand from the Netherlands. Steva, the Wave Girl,  a mum of two babies, decided to create this eco-conscious brand in the middle of the 2020 pandemic. Her love for the ocean and her willingness to fight pollution made her part of the solution. 

Save the Wave offers handmade sustainable bikinis and swimsuits made of ECONYL®. A regenerated nylon yarn produced from various damaging ocean waste such as fishing nets, fabric scraps, carpet flooring, and industrial plastic.

We learned that for every 10,000 tones of ECONYL® raw material: 70,000 barrels of crude oil are saved and, 65,100 tonnes of CO2 eq. emissions are avoided. This fabric has other incredible benefits: It is versatile, hyper-resistant, soft, and breathable. Also, it’s twice resistant to chlorine, sunscreen, and oil. 

Should we give a break to the environment and choose eco-friendly swimwear for the summer? Yes, please. Let’s make sustainability the new normal!

Time to close your eyes and picture it: Your handmade swimwear is at your door, wrapped with a 100% biodegradable mailing bag and you find a cute flower seed-branded hangtag waiting to be planted in your garden. What?! A bikini and flowers? With Save the Wave you got it all.

Price: from $47
Best for: sustainable surf swimwear

Underprotection

Underprotection is a fashionable and sustainable lingerie, loungewear and, swimwear Copenhagen-based brand. It was founded in 2010 with the guideline of making a difference by combining ethics and aesthetics. 

Their sustainability commitment shows off in its certified materials. They use TENCEL™ lyocell, recycled polyester, recycled nylon, recycled wool, banana fiber and, organic cotton. Wondering if their products are vegan? Most of them are vegan and approved by PETA. And if they are not it is because it is recycled wool or a waste resource, such as milk fiber. Like they say: Almost as sustainable as being naked!

Rest assured your product will arrive in shipping bags made of either biodegradable material or recycled plastic. And, no need to worry, they only use wrapping and paper from recycled materials. They use polybags that are made of biodegradable plastics or recycled plastic! 

And now, will their conscious swimwear actually look good on you? Yes, it will! Underprotection believes that every woman should feel beautiful and free from society’s expectations. They design recycled eco-friendly bikinis and swimwear for every shape and size. We hope you have found in Underprotection another sustainable beachwear choice for an eco-friendly European holiday. Enjoy your green summer!

Price: from $15
Best for: bikini hipsters

Inaska

Inaska: The German sustainable swimwear brand you need to know about made by seven conscious women! 

Are you on the hunt for a cute swimsuit that won't harm the planet? Look no further than Inaska! This sustainable swimwear brand is all about making eco-friendly swimwear accessible and affordable for everyone. Plus, their swimsuits are so cute, you'll want to wear them everywhere (even if you're not going swimming)!

But we are not only talking about sustainable women’s swimwear, they have a whole vibrant eco-friendly collection for children! One of the coolest things about Inaska's swimwear is that it's made from recycled materials. Yup, you read that right – their swimsuits are made from ECONYL®, regenerated nylon made from recycled fishing nets and other nylon waste. Not only does this mean less waste in landfills and oceans, but it also helps conserve resources. Talk about a win-win!

Inaska doesn't stop there – they're also committed to ethical production practices. All of their swimsuits are made in small batches by a family-owned factory in Portugal that pays fair wages and provides safe working conditions. So not only are you helping the planet when you buy an Inaska swimsuit, but you're also supporting ethical fashion.

Now, let's talk about the swimsuits themselves. Inaska's designs are simple yet chic, with a focus on flattering cuts and versatile colors. Their one-piece swimsuit is a fan favorite and it comes in three original colors. But if bikinis are more your thing, Inaska's got you covered with a variety of tops and bottoms that can be mixed and matched to create your ideal beach look.

The best part? Inaska collaborates with different water-focus and fashion organizations around Europe and the African Continent.  So not only will you look great in your new environmentally friendly swimsuit, but you'll also be supporting different water projects like river recoveries and access to clean water. 

What are you waiting for? Head to Inaska's website and treat yourself to a cute, ethical eco-friendly swimsuit today!

Price: from $55
Best for: sport swimwear

Belamer

Are you ready to make a splash this summer with stylish sustainable swimwear? Belamer is here to cover your summer needs. A swimwear brand that's shining in the market with its commitment to sustainability.

Its eco-friendly swimsuits are made from recycled materials, including plastic bottles and fishing nets, reducing waste and supporting a circular economy. They also use a digital printing process that reduces water usage and eliminates harmful chemicals. And, with production facilities in Barcelona, Belamer performs ethical labor practices that will ensure fair wages and safe working conditions for their workers.

But don't let their sustainability efforts fool you - Belamer's swimsuits are anything but boring! With bold prints and vibrant colors, their swimsuits are sure to turn heads.

They made elevated designs for conscious women. Their elegant collection offers one-piece suits that come in a range of different styles. They also have a variety of inspiring green-conscious bikinis that you can mix and match to create your perfect look. Why settle for swimsuits that harm the planet when you can make a difference with the sexy and sustainable swimwear from Belamer?

Price: from $54
Best for: sexy bikini