Are you confused by all the terms floating around in the sustainable fashion ecosystem? With terms like "slow fashion," "sustainable fashion," and "ethical fashion," it can be difficult to keep them all straight. But fear not, because in this article, we're going to dive into what slow fashion is and why it's important.
What is Slow Fashion?
Slow Fashion is the opposite of Fast Fashion. It's a way of approaching fashion that considers the processes and materials needed to make clothes, with an emphasis on reducing consumption and production. It encourages people to buy high-quality clothes that can last longer and care about how individuals, animals, and the environment are treated along the way.
But how do you know if a brand is slow fashion or not? Look for these signals:
- Made from high-quality, planet-friendly materials.
- Timeless collections that don't follow current trends.
- Often sold in smaller stores rather than huge chain enterprises.
- Locally sourced and/or produced (although fair trade practices can also be found overseas).
- Made-to-order practices to reduce unnecessary production.
- Fewer new collections.
The Slow Fashion Movement
The Slow Fashion movement aims to change people's behavior towards fashion, making it more sustainable and protecting both individuals and the environment. The primary objective of the Slow Fashion Movement is to unite people worldwide to work together to take action for how the fashion industry needs to change.
The goal of the Slow Fashion Movement is to create a world where fashion is good for the environment and the people who make our clothes, making sustainable fashion accessible and available to all.
Why is Slow Fashion Important?
Before we can understand how important slow fashion is, we need to understand why fast fashion is so bad. In Fast Fashion, clothing and accessories are manufactured only to generate maximum sales with the lowest possible costs, often using cheap labor and materials. Fast fashion brands make thousands of items before they even go on sale or websites, resulting in waste when they don't sell.
Slow fashion encourages us to think about how we buy and whether we need the things we buy. It encourages us to be more conscious of social media and influencers, who may make us feel like we need things we don't. It's better to invest in one high-quality product than to buy five low-quality items that will be wasted or only worn once.
The power to change the fashion industry is in our hands. By being conscious of our purchases and investing in slow fashion, we can make a difference. Remember, it's not about spending; it's about investing in a sustainable future for all. So let's take action and make slow fashion the new normal.
